Many small businesses neglect to add a blog to their site. There are many reasons for this. One being that the business owner is unaware of the benefits of blogging is to his/her Website traffic. Another reason could be that the Website designer has neglected to inform the owner of those benefits. A third reason could just be a reluctant owner who doesn’t have time and/or desire to blog. But whatever the reason, if you are not blogging in relation to your Website, you are missing a big opportunity to drive more traffic to your site.
It is hard to expect that the average business owner , especially if he/she is above the age of 45, may have some trouble with using computers, let alone understand the significance of blogging to your Website traffic. Therefore, I would never fault the business owner to neglecting to ask for a blog. It is clearly up to the Web designer to inform the client of what options are out there.
It is imperative that the Web designer informs their clients that driving traffic to a Website is an ongoing project that never really ends. It doesn’t all have to cost money for the owner, however. In, fact, blogging is a perfect example of a method that the owner can engage and complete on their own, for free. A small yearly fee of $15-20 may be required to get styling similar to that of the main page, but in the world of advertising and marketing, this is minimal cost.
The blog increases traffic to your Website as it grows, and is recognized as having a large amount of relative content, pertaining to the business, of course. The frequency of additional posts on your blog also makes a difference, as search engines like relevance to the subject, regularly changing content, and volume of content. Archives of the blog posts can also be housed on the main client site, also increasing its volume of relevant, changing content.
So for adding relevant content to your site, it just makes sense to add a blog to your site. You can post an article once a week, once every two weeks, or once a month. Obviously the more you do the better, but it is more important to establish a regular schedule. Block out time specifically for this purpose, and it will get done. The articles to continue to accumulate on your blog and on your main site, beefing it up substantially in relative content to your business.
